We offer a complimentary planning session with a communications channel consultant to kick-start every new project. With our clients’ input we create a high-level plan outlining the clients’ strategic aims, audience, objectives and key milestones.

We have supported our clients in all aspects of planning: identifying audience groups, segmenting their target market, focus grous, ideas championing, value-add propositions to improve the relevance, positioning, design and content of complementary channels, accessibility and usability testing, search marketing strategy, evaluating return on investment and supporting the achievement of leadership buy-in.

 

 

Additional planning support available includes:

• digital communications best practice e.g. alignment of web offerings, design for web, content for search engine optimisation (SEO)
• advice on infrastructure, navigation and design
• advice on maximising search engine marketing (SEM)
• benchmarking and best-in-market research
• review of existing site and report on development recommendations
• audience focus groups
• advice on segmentation and prioritisation of information
• advice on organisation and presentation of content
• recommendations about rich media features such as use of embedded video
• advice on measurement and feedback facilities
• advice on effective web marketing tools such as email, viral campaigns